8 steps to make your safety message stick
We spoke about the need to ‘talk, talk, talk’ in my last article; and engage positively about...
8 steps to make your safety message stick
Make your message stick like Nike, Heineken and Audi
Advertisers and marketeers talk about ‘Effective Frequency’ in getting messages to stick. Some...
A better culture beyond blame
How often do you hear this when something goes wrong: “well it was their choice”, “only an idiot...
How to encourage meaningful reporting
Every organisation I come across seems to have the same philosophy: report, report and report even...
10 ways leaders can attract recruits
Dr Brent Davies, Professor Emeritus at the University of Hull addresses this question succinctly...
The secret to sticky, effective conversations about safety
Making any communication memorable or perhaps in modern parlance ‘go viral’ might seem a relatively...
How to ask the right questions about safety
How do you respond to being told what to do by your boss? Probably not with the most positive...
It’s not what you say, it’s how (and why) you say it
When Don Berwick, president emeritus and senior fellow at the Institute for Healthcare Improvement...
Accidents: beyond cause and effect
How often is there really just a single cause when things go wrong? In the wake of an incident...
What to do when things go wrong
There’s a traditional view that the fault lays with the person at the point of delivery i.e. the...